The best case for lower taxes is the moral case—and as Coolidge well understood, a moral tax policy demands tough budgeting. Calvin Coolidge and the Moral Case for Economy
The best case for lower taxes is the moral case—and as Coolidge well understood, a moral tax policy demands tough budgeting. 
If the Great Depression teaches anything, it is that property rights must be established or else we will not have strong recovery. 
In 1936, Roosevelt’s was also the popularity of a leader who had invented a new way to reward the constituencies that he needed to win.